You donât have to go around opening an account on every single platform youâve ever come across. Another popular way to get influencers to post about your new product launch on social media is to host an event. If youâre posting about your new product launch across multiple social platforms, that means youâll have a lot of different photos and videos to manage. For a digital product, most of the content creation will probably come in the form of graphic images or videos, or if youâre selling a service then you may do a photo shoot of yourself instead. Finally home in our own bed and excited to try out the new @Casper Glow. Your campaign assets would be things like photos, videos, graphics, GIFs, or anything else youâre planning for your social media campaign. #2: Do You Have a Branded Hashtag for Your Product Launch Campaign? The channels that you use will largely depend on your audience and itâs important to be aware that not every social media channel will be ideal for attracting downloads. Â For example, Summer Fridays had a small influencer breakfast on the morning of launch day in LA: To celebrate our newest launch, @rosiehw + @roseinc hosted a breakfast with us to reveal @summerfridays R+R mask (a rose mask with Rosie couldnât be more perfect) weâre so grateful for our friends who came to support us today and weâre so freaking out over how excited you are about our new baby. Timing is everything when it comes to launching a new product on social media, and youâll want to set your timeline well in advance of your launch date. Once you have unified your account images, descriptions, and made the pages clear... 3. The use of giveaways, discounts, and competitions will only help further this success! See you on the Top Charts! When using multiple platforms, it is also important to note that you need to make sure your brand and voice is consistent, without sounding robotic. Youâll also want to ensure that you have all of your Instagram Stories content ready to go for launch day too, and you can even storyboard your product launch stories ahead of time and then schedule them with Later. Using these high-end professionally designed free social media PSD templates, you can easily create an eye-catchy social media post design in Photoshop in order to promote a new product, launch a special offer SM campaign, create a funny meme on Facebook, post a gif post, etc. But in 2019, offline activations are becoming a big part of online campaigns. But if you have plenty of time to play with (you super-organized marketer you! Our social media campaign goal was to increase awareness about our new product, which meant that weÂ focused more on driving impressions, traffic, and engagement instead of pushing upgrades through Instagram and social media. Furthermore, you must establish a way to give users personalized codes so they can redeem the credit or discount, as well as a way to accept them. For example, a blog post may only appear in a newsletter once, but it could be shared multiple times across your social media platforms over the course of a week or month. We also created a 16:9 vertical version, which was then cut into 15-second intervals for our Instagram Stories, and posted in full to our IGTV channel. How does the Instagram algorithm actually work? We didnât give many details, but we did share the countdown sticker to our stories. All of this knowledge can then be put into your next product launch campaign! Firstly, the overall visual style of your campaign needs to be defined in your creative concept. Let the internet know âï¸âï¸âï¸âï¸âï¸ Leave us a review on @sephora, A post shared by Summer Fridays (@summerfridays) on Feb 11, 2019 at 6:07pm PST. Before you launch your app on social media, you must create social media accounts. Even if you have no budget to pay popular influencers, you can gift your product to your micro-influencers ahead of your launch and encourage them to post if they love it on launch day. You can easily drag-and-drop to re-arrange your posts until you have the look and feel that you want. Create amazing Post for social networking platforms. Or Access Exclusive Templates & Video Tutorials To Create Messages Your Audience & Algorithms Will Love. Once you have a clearly defined goal for your social media campaign, youâll be able to come up with strategies to achieve your goal. Since most of their marketing is focused on social media (and Instagram specifically), we can assume that their main goal was to generate sales of their new product through social media. ... light. We included the video in our blog post as a standard 9:16 video and posted this to our Instagram feed and our Twitter, Linkedin and Facebook channels. Thereâs still nothing like a sharp, shareable video to get your audience buzzing on social media.. Strathcona Brewery does just that. Your Instagram profile is now acting like a website, so youâll want to make sure that itâs in tip-top shape for all the new visitors youâll have scrolling your feed on launch day! For Laterâs Instagram Stories scheduling launch, we started to build buzz by sharing that we were releasing *something new* a week before our official launch. Screenshots, news about progress, and perhaps even a behind-the-scenes video are all great ways to get your audience excited about your app. Once you get the basics down, you can also consider incorporating other methods to convert your audience into initial users. Post Maker is the use of social media platforms to promote a product or service. Thank you to everyone who celebrated with us and to our SF squad who all came together and put in all their hard work for such a special morning #refineyourwild, A post shared by Marianna Hewitt (@marianna_hewitt) on Jan 31, 2019 at 10:07am PST. Learn More, The 8 Best Instagram Tools for Massive Instagram Growth in 2020, 14 of The Easiest Ways to Increase Sales on Instagram Right Now, Ask friends to share your app page on their accounts and to invite their friends, Like, comment, and follow other similar accounts or pages from your appâs account (not your personal account), Link to social media from your app website. Success looks different to every brand and business, but you should spend time reviewing how successful your campaign was and how it tallied up against your goals. Ready to plan your new product launch on social media? This is a great idea for launch events or press conferences. Remember to keep it snappy, creative and engaging! Here are a couple other things you might need to do on the big day to make sure your launch day goes smoothly: You may want or need to change the link in your bio to a specific campaign landing page, or use a trackable link. If you have any questions or you think we left something out, feel free to send me a DM on Instagram at @taylor.loren. When we start to develop a social media app for Android and iOS, we take this into account and offer the arranging the news feed that best fits the specificity of the social media app. They used black squares for their social media profile pictures. With your scheduled content ready to go, all you have to do is set your alarm and get ready to monitor the excitement, answer questions, and engage with your community. While Taco Bell isnât exactly a small company starting out, you can still learn from them! You can plan, schedule and queue contents with your co-workers/friends. For example, Summer Fridaysâ main color was the same dusty pink shade as the bottle itself, and the complementary blue shade came from their existing brand colors. And remember, social media takes time and effort. This way, they could build more buzz without the pressure to fit everything into one day. Save time and get more views on stories by planning, optimizing, and scheduling #InstagramStories right from your desktop! Below weâve broken down 20 social media ideas for brands both big and small. Supported Social Media platforms: Facebook, Twitter, Pinterest, Instagram auto-post. All-in-one Post Maker for any & every Social Media Platform This post maker is your total backup for hot & trending graphic designs on social media. With Ripl, you can easily create, post, and track social content in just minutes. Remember all the way back in step #1 when you created your campaign goals and KPIs? Here are the 10 steps for creating a pre-launch marketing strategy for your app: Research your users and competitors; Start early; Create a website for your app; Start a blog; Connect with email marketing; Create buzz with social media; Prepare a press kit; Reach out to influencers; Call for beta testers; Optimize your app store listing; 1. Share on Social. How to Launch Your Mobile App on Social Media. It's very well known for supporting lots of different platforms while offering a wide range of settings and dynamic features. For example, when we launched Instagram Stories scheduling for Later, our overall marketing goal was to encourage more Later users to upgrade to a Later paid plan so they could schedule stories. Weâve highlighted the important ones here. An easy way to do this is to use a free visual Instagram planner like Later to see what your feed will look like before you post. 1. Now that you have a goal and a timeline, youâre ready to start choosing what social media channels youâre going to light up when you launch your social media campaign. To help you, hereâs a checklist for assets (that often fly under the radar!) This will help you reach out to your audiences that are positioned at different places in your marketing funnel, as well as figuring out how to reach multiple time zones and across multiple social channels. With just one video created, he sized and repurposed it for multiple channels and different format requirements. For instance, you can award the first ten people who download your app with the designated prize, or choose one winner from the first 100 people to sign up to be notified of the launch. Donât forget to include this hashtag in your asset copy and even integrated into the design of your content or Instagram Stories! Download our free Instagram Influencer Marketing strategy guide: Once you have the overall strategy nailed down for each channel, you now get to create the actual assets for your new product launch on social media! Couple your launch-related posts with a hashtag. Nowâs the time to check in on those goals and measure them! Youâll learn from real social media product launch examples in both the B2B and B2C space, and Iâll be sharing all of the product marketing secrets that have worked for us here at Later. Plus, we had two influencers host an Instagram Stories takeover on our Instagram account to show our community how they were using the tool to schedule stories for their feeds. Thatâs exactly why brands need to have multiple social media ideas in their back pocket. You may want to think about a launch timeline that runs something along the lines of: By breaking it down per day, or pre- and post-launch, youâll be able to start thinking of creative ways to incorporate your new product into the campaign, without having dull, repetitive content. In this article you'll discover a step-by-step plan for launching your new social media presence. Itâs a good idea to nail down a couple of terms or core messages you want to weave through each of your campaign assets. Your email address will not be published. You did it, your launch was a success! *eye roll*. Beyond tracking leads, signups, or e-commerce purchases, youâll also want to take a holistic look at how your campaign performed and where you could improve for next time. #3: Can You Repurpose Content For Different Channels? #ineedsomeRR (Ps my Dad is photo bombing me ðð¼), A post shared by Marianna Hewitt (@marianna_hewitt) on Feb 8, 2019 at 6:48am PST. If youâre running your own business, this might mean that you are coming up with the creative direction, managing the photo shoot, editing the content, and posting everything yourself – which is a lot of work! They also integrated their branding into the phone booth, but in a very natural way that wasnât overbearing, and theyÂ also ran a contest to get more people to tag the brand and share their brand message as well. This is where all the planning for your creative direction comes into play, so donât let it go to waste. Once you have unified your account images, descriptions, and made the pages clear and easy to read, you can begin promoting your page. In order to make your product launch go smooth on social media, youâll want to map out exactly what piece of content you need for each channel, and what their size dimensions are before your assets are created. Donât forget that this kind of offline campaign asset may require more lead time than creating digital assets, so you should start working on it near the beginning of your planning process! ðâ â â¤´ Making it easy to post your stories in seconds: your photos, videos, captions, and links are sent to your phone when itâs time to post. Depending on how big your launch is, or if you have a physical location, you may want to come up with a creative offline concept to help get the conversation started online too. This creates a cascading effect where people can see the product posted multiple times in their feed on launch day. Especially on Instagram, since it is such a visual platform. Instead, pick the two or three that you think are best suited for your app. If you need some inspiration or help to create a color palette for your product, you can use Adobe Color! There are so many moving parts to a multi-channel campaign that itâs easy to forget some assets that need your attention or design work. If youâre launching a digital product, you can still involve influencers in your social media launch strategy! Social media plays a big part in generating pre-launch publicity. Working with influencers is a great way to reach more people and get the word out about your new product on social media. Branding and consistency. Laterâs intuitive and easy-to-use content calendar helps you view all of your social media content together by day, week, or month. For example, what you create for your Instagram Stories will be hugely different to what you create for your Instagram grid, so they deserve different strategies! Are you loving Summer Fridays? Hootsuite is arguably the most popular social media management app out there. That means photos edited, captions created, hashtags added, and everything scheduled and ready to go so you can focus on engaging and responding on launch day, instead of posting. Instead of scrambling to find the right content for the right channel close to the deadline, you can upload all of your content to Laterâs media library so everything is together and easily accessible in one place. The day before our launch, we encouraged Later employees to share the countdown sticker to their personal profiles too. You can choose the âcolor harmonyâ you want – whether you are looking for different shades, complementary colors, or a monochromatic look. Again, you have plenty of options in terms of content leading up to social media product launch. Youâll want to have a mix of both product photos and lifestyle photos, and your creative shoot could range from a small photo session with your iPhone to a multi-day, big budget shoot with multiple photographers and videographers. âRipl gives small businesses the tools they need to effectively use social media to attain their goals. Itâs a question thatâs caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) You can see how Summer Fridays posted a photo before and after their launch video to bring everything together and create a transition from their blue-focused aesthetic to their new monochromatic pink aesthetic. Sadly, though, we donât all have a millennial correspondent at hand to guide us through social mediaâs confusing ways, which means we have to figure things out for ourselves. Make sure that your decor is Instagrammable, and that you choose a venue that has great natural light. Make sure you have your moodboard, style guide and design assets like logo and slogan nailed down and shared with your designers and contractors at this point. This includes updating and responding to others regularly. These updates do not have to be solely self-promotional. ð¨â â In this course, youâll learn how to use Instagram Stories to get more followers, drive more traffic to your website, and sell more of your products & services! Videos. Summer Fridays changed the color of their Instagram profile photo to match the color of their campaign and it really worked to help announce something has changed! Make sure you spend enough time responding, engaging and answering your followers’ questions across all your platforms. 3. When is the best time to post on Instagram? But if youâre launching a physical product instead of a digital product or service, you may need to start planning 2 months in advance to account for photo shoots with packaging, influencer and media mail outs, etc. Social Media Post Maker, Planner & Scheduler is the best social media marketing app that will help you to design creative post and schedule it on social media. Influencers will be more likely to post about your event without payment if you create a beautiful backdrop that looks great on their feed, too. Luckily, my friends at @Casper created Glow, a magical light that gradually dims and helps make falling asleep a reality. Our exclusive Launch Package is specifically designed for new apps, so they can maximize their download potential with incentivized ads, social media campaigns, custom reporting and other important tools of a launch campaign. 7. One influencer marketing strategy Iâve seen on Instagram lately has been to have all of your influencers post on the same day. For example, we spent a solid week promoting our Instagram Stories scheduling feature on social media, and then we launched our free Instagram Stories for Business course one week later. When it comes to actually creating content for your new product launch on social media, this is going to vary heavily depending on the size of your company, and whether youâre selling a physical or digital product. Ask the original poster to make their post public first. Here are 12 apps to help you edit your content: 1. â¢ Post your photo, tag us and use #ineedsomeRR to enter to win our R&R $1000 + 3 masks ð¸ by @eastolivia, A post shared by Summer Fridays (@summerfridays) on Feb 12, 2019 at 9:33am PST. Their Instagram feed looks amazing, and their stories are both educational and beautiful, and it was all executed so well. Launch; Post-launch; 1: Pre-launch social media marketing plan What social media channels? How many Social Media platforms on the FREE Plan: 1 for each platform (4 in total) Scheduled Posts: 30 for each social media platform (50 for Twitter) per month. Like with a giveaway, you need to make the incentive great enough to seem worth it to the audience. For example, the Summer Fridays product launch was centered around the ârefine your wildâ concept, which was highlighted in both their imagery, copy, and brand hashtag. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Potential users are more drawn to products that sound and look like they are human-run. For example, Summer Fridays had two Insta-ready offline activations for their product launch, one in LA and one in New York City. Editorâs note: this post was co-written with Nikki Canning, and wouldnât have been possible without contributions from Laterâs social media strategist Mel Brittner. Since we were investing in a product launch video, we wanted to be able to repurpose the same video for multiple channels. This will give you a clear idea of how much lead time youâre working with and the potential scope of the project. You can schedule your photos and videos to Instagram, Twitter, Facebook, and Pinterest with Later, and view all of your social posts on a content calendar together to have a comprehensive view of everything thatâs going out. You... 2. It is essential that you syndicate your posts to the relevant social networks for improving your viewership and attracting more traffic to your blog or website. When planning influencer events, itâs important that you account for aesthetic. Summer Fridays had a similar strategy with their launch video, which they posted to both their regular Instagram feed and resized it for Instagram Stories too. Your goal could be building brand awareness, building engagement in your community, growing your email list, or having more people walk through your physical store. Launching your app is the most important part of your app campaign. Two other important things to keep in mind when creating a giveaway are the legal aspect, and ensuring that you create a prize that is significant enough to get people to actually want to participate. Thank you @rosiehw we â¤ï¸ you!!! Casper employed this strategy recently for the launch of their Glow light. Hereâs an example of what our social media strategist Mel Brittner created for our recent launch: Donât be afraid to let your creative juices flow at this stage – get every idea down on paper and assign it to a suitable social channel. You can then feature certain users on your appâs account which further increases user engagement. According to the most recent statistics, mobile users are expected to contribute 63.4% of all internet traffic for 2019. Oanalytica named him #1 Global Content Marketing Influencer. But in 2019, offline activations are becoming a big part of online campaigns. This stage of your campaign planning is tricky, so it’s important to find ways to streamline your tasks and make life a little easier! Storyboard your content, add captions or links, collaborate with your team, and visually plan & schedule Instagram Stories right from your desktop! Social media for businesses has become a blight upon the world. For an app that is in the pre-launch stage, the giveaway can be a prize. Want some actionable tips to employ social media in your next launch? This often takes up more time than you think, so make sure to factor that into your timeline and schedule! Whatever you decide the specifics of the giveaway to be, you need to make sure that to be entered, you need to either sign up to be notified of when the app launches, or to download the app when it comes out. Your color palette can also come from your product or packaging itself. Making yourself available on launch day to answer your followers questions really shows that youâre invested in the product and youâll be building better connections with your potential customers. Create a social media accounts list to get you started. Creating engaging content is an integral part of digital marketing but do you know that promoting your content on the social media is just as important? Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Due to restrictions with the Instagram API, your Instagram Stories wonât automatically publish, but your photos and videos will be automatically sent to your phone when itâs time to post, making it easy to post to stories in seconds. 1. For example, for Laterâs Instagram Stories Scheduling we had our product launch video created by Trevor Holmes. Before you launch your new product, youâll want to ensure that you have scheduled all of your content for launch day (at least – ideally you would be scheduling the whole week!). 2011 Launch Snapchat, a photo/video sharing and social media service, launches. Without understanding what the product even is, you can start to understand how it will make you feel in their teaser video, which guides the rest of the visuals in their social media campaign: A post shared by Summer Fridays (@summerfridays) on Jan 26, 2019 at 10:28am PST. 7 Ways to Launch Your App On Social Media With a Bang 1. How to Plan a New Product Launch on Social Media â Step #5: Offline Activations. You may need to enlist help from your wider team to achieve this, but itâs really important for valuing your community and also making sales! However, it is generally recommended to post 1-2 times a day to Facebook, Instagram, and LinkedIn, and 5-10 times a day on Twitter. Donât forget to schedule your teaser content ahead of your campaign launch date too! Perhaps you could come up with a profile banner or cover photo that properly defines the product launch. 2010 Launch Path, a social networking-enabled photo sharing and messaging service for mobile devices, launches. The key is that their branding isnât overpowering, which inspires both customers and passersby alike to take a photo and share it to their Instagram feeds. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! 2010 Launch Quora, a popular question-and-answer platform, launches. Your email address will not be published. It was a simple, but effective way to have real-life users share their experiences with our product. This can be done through a call to action button on your accounts and various links and reminders. Social media marketing for mobile apps can be a fantastic way to build your following, engage users and direct people towards your app. Now that you have all the (kind of boring) details like goals, timeline, and channels locked down, itâs time for the fun part: what will your campaign look like? Youâll begin to see your following grow in no time. Social media posts for your business, weâve come up with some real-life examples that stuck out to us, on Facebook, Instagram, etc. You can add notes to remind yourself to post on that day or time, create placeholder content, or indicate which posts will be a part of your new product launch. Smartphone apps can also help you to edit your footage and photos, turning them into great social media posts in just a few taps and swipes. I'll cover 10 takeaways each for Facebook, Twitter, Instagram, Snapchat, and YouTube. 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